Project Title:

Strengthening Export Potential through Promotion of the HOMLANDO Brand in Foreign Markets

Project Description:

BIM operates in the furniture industry. The project includes activities related to promoting the HOMLANDO brand in the U.S. market. Planned activities in the project include participation in the HIGH POINT 2025 international trade fair in the spring and the development of catalog designs. The main goal of the project is to increase the company’s competitiveness in international markets (particularly in Europe and the USA) by building awareness of its HOMLANDO product brand among foreign customers. This will be achieved through activities within the project that enable the promotion of products in target markets. The goal will be realized by expanding exports, acquiring new and key customers, and promoting and strengthening the competitive position of the company’s brand in foreign markets, as well as promoting the Polish Economy Brand. Planned main goals regarding the internationalization of the company, especially strengthening its position as a leader in foreign markets, will have a direct impact on increasing export revenues.

Implemented tasks and actions:

• Participation in the HIGH POINT 2025 international trade fair – spring

• Development of catalog designs

Project Goals:

• Increased competitiveness of the company in international markets (particularly in the European and U.S. markets)

• Expanding exports, acquiring new and key customers

• Promoting the Polish Economy Brand

Effects and Results:

• Increased export revenues

• Strengthened leadership position

• Increased export revenues

Total project cost: 73,132.20 PLN

EU Funding Contribution: 31,431.00 PLN

Funding Agreement No. FENG.02.25-IP.02-0161/24